Post by account_disabled on Jan 3, 2024 2:33:45 GMT -6
Digital marketing and the food sector in the covid era Gines Alarcon Gins Alarcon Strategy Oct of min reading For several years we have been working through our partner Projeccions PDC with a large food group with more than companies of various types from the agrifood industry to the food and beverage retail sector. Our job is to provide support in marketing strategy content and social networks and during this time the learning is broad and intense. Furthermore the impact of COVID was significant. We continue in a constant learning process but we can now extract some reflections that we propose below.
The new client The client no longer has the usual brands as a reference and is willing to change. with him through an omnichannel experience must be impeccable . Nor should we be intrusive Phone Number List and chase him to close the sale but rather position ourselves as an advisor who accompanies the user towards the purchase. Here digital marketing plays a key role to show the brand values educate around the product features recipes recommendations tips... and sales incentives offers. Online sales Web traffic in ecommerce increased by during the first half of . Mobility limitations caused many producers in the food sector to start creating their own online stores.
Those that had a powerful brand and were more advanced in terms of digitalizing their relationship with the customer obtained better results. Now that electronic commerce has multiplied it is essential to build links with users and define the digital strategy very well. The agility Schedule changes capacity and security measures and the resolution of incidents forced digital marketing teams to be very agile to inform and respond to customer questions or complaints. In relation to the omnichannel that we mentioned before we must offer the same experience in all the channels in which the brand is found. Good digital customer service is essential. And not only reactively once it.
The new client The client no longer has the usual brands as a reference and is willing to change. with him through an omnichannel experience must be impeccable . Nor should we be intrusive Phone Number List and chase him to close the sale but rather position ourselves as an advisor who accompanies the user towards the purchase. Here digital marketing plays a key role to show the brand values educate around the product features recipes recommendations tips... and sales incentives offers. Online sales Web traffic in ecommerce increased by during the first half of . Mobility limitations caused many producers in the food sector to start creating their own online stores.
Those that had a powerful brand and were more advanced in terms of digitalizing their relationship with the customer obtained better results. Now that electronic commerce has multiplied it is essential to build links with users and define the digital strategy very well. The agility Schedule changes capacity and security measures and the resolution of incidents forced digital marketing teams to be very agile to inform and respond to customer questions or complaints. In relation to the omnichannel that we mentioned before we must offer the same experience in all the channels in which the brand is found. Good digital customer service is essential. And not only reactively once it.